Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
New leads within site
By Staff WriterWeb sites aren't just nice places to put your picture and a short biography. They can be lead generators if used correctly. Mark Willaman, president of HRMarketer.com, says a Web site can be a lead-acquisition machine if it is easy to find and
September 01, 2008
Do you prefer meeting your advisor at his office or in your own home?For me, it works out great that our advisor comes to the house. He's actually a family friend and we get together and go over the finances twice a year. Last time, we cooked out and had barbeque. It might be better at the office if we
September 01, 2008
Three factors that motivateEffective marketing is figuring out what motivates people and getting them to act. Marketers have been doing this since time immemorial. So the big question has always been, What motivates people? Price is obviously a concern, but that's only
September 01, 2008
What is this thing called marketing?In the middle of a very fine publication called Senior Market Advisor is the word "market." Just what does that keyword imply? It is possible there might be more to be discovered in the word "market?" Have we lost our vision
September 01, 2008
Time is moneyThe person who coined the phrase "time is money" must have been a sales rep paid on commission. In the selling profession, that old clich? rings true. If you are not talking to a prospect or customer, you're unemployed. How
September 01, 2008
Top 5 Life Changes and How to Use Your Portfolio to Address ThemIn anyone's life, changes will occur that will greatly impact both health and finances. As an insurance agent, you must be equipped to address the top five changes using the tools in your portfolio -- and those changes are death, disability,
September 01, 2008
The life coachSenior Market Advisor is proud to announce that Rosemary Caligiuri is the 2008 SMA Advisor of the Year. Caligiuri took an interesting road to success as an advisor. She spent her first decade out of college as a nurse. Attending a financial seminar
September 01, 2008
Best foot forwardEach of us is familiar with the phrase, "You never get a second chance to make a first impression." But what if the perception is already formed before you enter the room or have had a chance to meet or even speak with the