Behavioral Finance

Read about the behavioral finance factors that affect clients and that help advisors tailor the best financial plans and portfolio strategies for investors.

Nominate Now for ThinkAdvisor's 2026 Luminaries Awards

May 26, 2026

Nominate Now for ThinkAdvisor's 2026 Luminaries Awards
Annuities May Help Clients Live Longer: Study

May 26, 2026

Annuities May Help Clients Live Longer: Study
Single Americans Are Financially Confident but Wary About Aging Alone: Study

May 20, 2026

Single Americans Are Financially Confident but Wary About Aging Alone: Study
Trust in Financial Institutions Linked to Higher Wealth, Retirement Account Use

May 19, 2026

Trust in Financial Institutions Linked to Higher Wealth, Retirement Account Use
Creating a Successful Multi-Generational Household Takes Planning

May 18, 2026

Creating a Successful Multi-Generational Household Takes Planning
How Advisors Can Help Military Retirees Navigate Post-Service Life

May 18, 2026

How Advisors Can Help Military Retirees Navigate Post-Service Life
OpenAI, Plaid Aim to Bring Tailored Financial Guidance to the Masses

May 15, 2026

OpenAI, Plaid Aim to Bring Tailored Financial Guidance to the Masses