Behavioral Finance
Read about the behavioral finance factors that affect clients and that help advisors tailor the best financial plans and portfolio strategies for investors.
When Older Clients Remarry, Prepare for These Planning Challenges
By Rob BurgessMerging two established financial lives creates complications that aren't usually faced by younger couples.
August 05, 2026
CFPs Are Happy and Clients Are Optimistic: SurveyInvestors feel better about their financial outlook than they did three months ago, according to the CFP Board.
August 03, 2026
Financial Pressures Put Life Milestones Out of Reach for Gen Z, Millennials: SurveyThe good news: Younger Americans started saving for retirement far earlier than their parents did.
July 31, 2026
Near-Retirees Fear Running Out of Time to Travel, Not Money: SurveyAdvisors can help clients make the most of their healthy years to enjoy trips without depleting savings.
July 29, 2026
Economists Question Workers' Ability to Make Income Option ChoicesRetirees with cancer were too likely to stick with the default choice, a team concludes, costing them more than $20,000.
July 29, 2026
PRO
When 'Lifemaxxing' Means 'Planmaxxing'Talking to clients about longevity may lead to deeper conversations about aging and retirement planning.
July 28, 2026
With Lifestyle Creep 'the Rule, Not the Exception,' Here's How Advisors Can HelpAs clients earn more, expenses often rise, erasing gains that could be put toward retirement planning.
July 28, 2026
PRO
Clients Without Children Feel Misunderstood. Here's How They Say Advisors Can Change.A survey by Childfree Trust highlights the disconnect between advisors' assumptions and reality.









