Behavioral Finance

Read about the behavioral finance factors that affect clients and that help advisors tailor the best financial plans and portfolio strategies for investors.

CFPs Are Happy and Clients Are Optimistic: Survey

August 05, 2026

CFPs Are Happy and Clients Are Optimistic: Survey
Financial Pressures Put Life Milestones Out of Reach for Gen Z, Millennials: Survey

August 03, 2026

Financial Pressures Put Life Milestones Out of Reach for Gen Z, Millennials: Survey
Near-Retirees Fear Running Out of Time to Travel, Not Money: Survey

July 31, 2026

Near-Retirees Fear Running Out of Time to Travel, Not Money: Survey
Economists Question Workers' Ability to Make Income Option Choices

July 29, 2026

Economists Question Workers' Ability to Make Income Option Choices
When 'Lifemaxxing' Means 'Planmaxxing'

July 29, 2026

PRO

When 'Lifemaxxing' Means 'Planmaxxing'
With Lifestyle Creep 'the Rule, Not the Exception,' Here's How Advisors Can Help

July 28, 2026

With Lifestyle Creep 'the Rule, Not the Exception,' Here's How Advisors Can Help
Clients Without Children Feel Misunderstood. Here's How They Say Advisors Can Change.

July 28, 2026

PRO

Clients Without Children Feel Misunderstood. Here's How They Say Advisors Can Change.