Effective marketing is figuring out what motivates people and getting them to act. Marketers have been doing this since time immemorial. So the big question has always been, What motivates people? Price is obviously a concern, but that’s only after they’re interested. Ann Fishman is a marketing expert and president of Generational-Targeted Marketing Corp. She says three things impact what motivates people.
The first is what happened in their youth. This helps develop individual traits and generational characteristics. Different people will see the events of their youth through different lenses, but the events shape their views.