Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Protective Life Corp. Rebrands
By Allison BellThe company wants to tell people it will stand by their side.
August 31, 2021
4 Things to Tell Clients About Life InsuranceLife Insurance Awareness Month starts tomorrow. Time to get your megaphone out.
August 31, 2021
State Regulators to Target Marketers of ACA Coverage AlternativesThe working group could develop a model regulation that would affect lead-generation programs.
August 31, 2021
Lincoln Financial Features Philadelphia Eagles Fans in New VideosTo celebrate the beginning of NFL football, the company is featuring real fans.
August 26, 2021
Insurance Think Tank Points to 'Cradle-to-Grave' ApproachThe Geneva Association study also recommends an approach that combines life and health insurance.
August 19, 2021
There Are More 401(k) and IRA Millionaires Than EverThe number of 401(k) accounts with balances of at least $1 million at Fidelity Investments grew 84% year over year to 412,000.
August 12, 2021
These Marketers Are in State Insurance Regulators' DoghouseOne of the cold calls went to a Louisiana insurance regulator's mother.
August 11, 2021
How to Build a Stellar Online Reputation"Pushing down negative comments" is not the same thing, says a content strategist for financial professionals.