Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Household Life Insurance Gap Puzzles Economists
By Allison BellWealthier households may need less help from insurance but tend to buy more coverage.
July 07, 2021
Final Expense Insurance Popular With Black Consumers: SurveyLIMRA says Black consumers are more likely than others to say they plan to buy life insurance soon.
July 06, 2021
To Build a Thriving Niche Practice, Learn When to Say NoAn inquiry from a near-fit prospect can signal an opportunity to expand to a parallel niche — or a trap.
July 01, 2021
Gen X Investors Want to Hear About Annuities: SurveyOne challenge: The percentage of "baby bust" generation members with significant assets may be low.
June 25, 2021
Who Really Buys Annuities? IALC Has Surprising Answers"The people with more money" is incorrect.
June 17, 2021
COVID-19 May Have Hit Young People Hardest: CUNA Mutual SurveyBaby boomers were much less likely to say they had faced a pandemic-related setback.
June 07, 2021
HealthCare.gov Still Has $46M in Ad Money: PathmaticsAnalysts believe HealthCare.gov has focused spending on Instagram.
