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What You Need to Know

  • You want attention.
  • People notice signed invitations.
  • They also notice autographed books.

You work in sales. You want to raise your visibility and get yourself noticed. Stand out from the competition. Are you missing this obvious advantage?

Most people today have a love affair with social media. If not, then they are tied to e-mail. Because of it’s ease and low cost, these channels have pulled people away from surface mail. Hardly anyone sends, notes, cards and letters. I’ve written about this before, but now it’s time to focus on your signature.

1. Signing your name in blue.

Most people sign letters or make notes using black ink. Sometimes forms require it. When writing letters, signing your name in blue ink stands out. You don’t need to fit your signature into the space between sincerely and your typed Name. You can write bigger if you like.

Why: Your signature captures attention at the bottom of the page. It says something about you. Make a statement!

2. Choosing another color.

Now you are taking another creative step. How about using a color other than the conventional black or blue? One of the managers I reported to had a tradition of signing in purple. In a world where people want to stand out and get noticed, he became known as the guy who used a purple pen.

Why: You are taking a small step that helps you stand out from the crowd.

3. The handwritten note at the top of the letter.

Form letters can be really automated. Mail merge can populate and personalize the letter. A facsimile of your signature can be printed on the letter. Before that technology was developed, people even used rubber stamps! I write a personal note up at the top of the letter (Dear ___). It’s a greeting or other personal note.

Why: A handwritten note reinforces the letter was signed by a real person. It communicates “we have a relationship.”

4. Multiple signatures on a greeting card.

You’ve seen this in the office when birthday cards are sent around. Everyone in the office is asked to sign it. Suppose you applied the same logic for client birthday cards and holiday cards! You have a team of several people. Each one signs the card, maybe adding a personal note.

Why: The recipient gets the point. “A team looks after me.” These people, not just one person, remembered my birthday!”

5. The invitation to the charity event.

You are involved in the community. Your organization holds an annual gala as a fundraiser. You send out printed invitations on heavy card stock. Why? Because the type of people paying $ 300-500 a seat expect a fancy invitation, not an e-mail! You and other members of the committee each write “I hope you can come” and sign your names! (the messages vary.)

Why: Wealthy people get lots of these invitations during the Spring and Fall gala season. When deciding which events to attend, they ponder “Will I know anyone?” The handwritten notes communicate “We will be there. We can hang out together.”

6. The thank you for the charity donation.

Wealthy people donate to charity. There’s a saying in the nonprofit world “You can never thank someone enough.” The charity sends a letter acknowledging their gift. It’s great if a few board members add handwritten notes on the bottom or in the margin “Thanks for your gift.”

Why: The board members and committee members are usually heavy hitters in the local community. The little note communicates “this person and that person know I made a gift!” If you are on the committee and write a note, this may elevate you to their level in the mind of the letter recipient.

7. I thought you might find this interesting.

I did this for years when I was an advisor. If I saw an interesting article in the Wall Street Journal, I would cut out the entire article, attach a note from my personal notepad reading: “(name), I thought you might find this interesting.” Everything was handwritten including the envelope. (Hopefully Compliance is OK with the idea, since the note is very general.)

Why: The individual article, clipped out and not copied, is an irregular size. It gets attention. The note confirms I initiated the process. Although you might have access to many copies of the newspaper in your office, the message people get is “Of all the people he could send this to, he chose me.” The client feels they are getting personal attention. (I’m sure this was done years before I started doing it.)

8. The inscribed book.

You buy a client a book as a present. You write a message inside the front cover. You sign and date it. The message might say: “To (name): At Christmas 2021. Best wishes. Your name.” I have a book, “Captivating the Wealthy Investor.” When Amazon alerts me an order came in, I write a message to the buyer inside the front cover: “Dear (name) I hope you enjoy the book! Bryce Sanders (date).”

Why: When your client picks up the book days or weeks later or rereads it, they are reminded who gave them the gift.

Your signature can make a lasting impact. Find ways to use it!