Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
COVID-19 Pushes Older Workers' Employment Rate Down
By Allison BellThe employment rate chart is part of the government's new 2020 Profile of Older Americans.
April 22, 2021
State Regulators Want Insurers to Keep Tabs on Vendors: NAIC WatchersLocke Lorde lawyers say regulators also want insurers to cooperate with efforts related to concerns about discrimination.
April 15, 2021
Lead Quality and Compliance in InsuranceOne question is whether a lead is real. Another is whether contacting the consumer is safe.
April 01, 2021
Lincoln Financial Uses 4/01(k) Day to Push Retirement AwarenessThe company wants to repurpose a date that's traditionally been associated with something else.
March 29, 2021
COVID-19 Squeeze on U.S. Adults Tightens: PrudentialProblems with paying bills increased sharply between May and December 2020.
March 29, 2021
MassMutual Sees Crisis Hitting Younger Adults HarderMillennials and Generation Z members are struggling more and supporting loved ones more.
March 26, 2021
The Best Niche Market for Advisors TodayCOVID-19 has changed everything. Change creates opportunities.
March 25, 2021
Nonprofits and the Financial AdvisorIf you help donors with charitable giving, maybe you can help recipients, too.