Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
How to Build a Stellar Online Reputation
By Bill Broich"Pushing down negative comments" is not the same thing, says a content strategist for financial professionals.
July 22, 2021
Millennials Want Help Understanding Where the Money Goes: New York Life SurveySurvey participants ages 25 to 40 were more likely than others to say they want professional advice.
July 07, 2021
Final Expense Insurance Popular With Black Consumers: SurveyLIMRA says Black consumers are more likely than others to say they plan to buy life insurance soon.
July 06, 2021
To Build a Thriving Niche Practice, Learn When to Say NoAn inquiry from a near-fit prospect can signal an opportunity to expand to a parallel niche — or a trap.
July 01, 2021
Gen X Investors Want to Hear About Annuities: SurveyOne challenge: The percentage of "baby bust" generation members with significant assets may be low.
June 25, 2021
Who Really Buys Annuities? IALC Has Surprising Answers"The people with more money" is incorrect.
June 17, 2021
COVID-19 May Have Hit Young People Hardest: CUNA Mutual SurveyBaby boomers were much less likely to say they had faced a pandemic-related setback.
June 07, 2021
HealthCare.gov Still Has $46M in Ad Money: PathmaticsAnalysts believe HealthCare.gov has focused spending on Instagram.