Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
How Advisors Can Connect With Female Boomers, Gen Xers and Millennials
By Ginger SzalaWomen now control $72 trillion globally. But advisors must realize one approach doesn't fit all age groups.
April 22, 2020
3 Ways to Train Future Leaders Today (From Home)There are some powerful steps for helping next-generation leaders succeed, even while we're hunkered down in a pandemic.
April 17, 2020
IHC Buys Full Control Over a Lead Generation Tech FirmThe HealthInsurance.org parent now owns 100% of an AI-based lead sifting firm.
July 05, 2019
Insurers Might Be Pretty Good at Converting Leads: JornayaJornaya — a Philadelphia-based consumer shopping tracking firm — has data suggesting that life insurers might be more effective at turning…
April 18, 2019
5 Key Ways to Build Relationships With Millennials"Millennials Are Not Aliens" author Gui Costin tells ThinkAdvisor how advisors should update their communication strategies.
December 10, 2018
Are Millennials Different From the Rest of Us?A new Federal Reserve report highlights their differences and similarities to earlier generations.
May 18, 2018
4 Deceptively Simple Tips to Turn Prospects Into ClientsSmartAsset's review of its lead gen service found the best advisors at closing new clients followed the same steps.