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Life Health > Running Your Business > Marketing and Lead Generation

Life Happens' CEO Prescribes Inventories

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What You Need to Know

  • Faisa Stafford's first tip for consumers to gain control of their finances: Get a true picture of your financial health.
  • Listing what they own and owe can help consumers pay off debt, build an emergency fund and save for retirement.
  • The nonprofit's Insure Your Life campaign holds that people can show their love for their families by carrying adequate life insurance.

Life Happens is not yet organizing a “list your stuff” outreach campaign — but it could.

Life Happens is a nonprofit group that helps life insurers, life insurance distributors and other financial services sector players tell consumers about the importance of personal protection insurance products, such as life insurance, disability insurance and long-term care insurance.

Faisa Stafford, the group’s CEO, recently posted a list of tips aimed at consumers who have resolved to get control over their finances.

The first tip on her list is, “Get a true picture of your financial health.”

Stafford advises consumers to make lists of what they own, what they owe, and what financial products they have.

“Use this to assess your current financial health and create a plan to reach your financial goals,” Stafford says.

Stafford tells consumers that making the lists can be the start of their paying off debt, building an emergency fund, buying adequate life insurance, and saving for retirement.

Life Happens’ next big outreach effort will be the “Insure Your Life” campaign, which uses the period before Valentine’s Day to convey the idea that one of the most important ways for people to act on their love for their families is to carry adequate life insurance.

Faisa Stafford (Photo: Life Happens)


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