Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
10 Things That Scare Your Annuity Prospects Now
By Allison BellInsurers, distributors and other organizations have looked in consumers' heads and found what worries them.
January 21, 2022
TIAA Hires Micky Onvural to Lead Marketing: Personnel MovesFlorida Blue's parent has its first chief health equity officer. NFP has a new Northeast region co-president.
January 21, 2022
Aflac Organizes Medical Debt Awareness CampaignA company that sells ''gap filler'' insurance is using the film to draw attention to the gaps.
January 18, 2022
Life Happens' CEO Prescribes InventoriesThe awareness campaign shaper says consumers need help understanding what they already have.
January 14, 2022
Connectiv Acquires Medigap ConferenceJesse Slome launched the conference series in 2006.
January 13, 2022
Are Your Internet Credentials Important? Ask Amazon.If prospects search for you by name on Google, what will they see?
January 07, 2022
Regulators Aim to Curb Medicare Plan Lead-Generation FirmsCMS wants plan issuers to police third-party marketing organizations.
January 05, 2022
2022: The Year Consumers Discover AnnuitiesReality could be a good marketing partner.