Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Gen X Investors Want to Hear About Annuities: Survey
By Allison BellOne challenge: The percentage of "baby bust" generation members with significant assets may be low.
June 07, 2021
HealthCare.gov Still Has $46M in Ad Money: PathmaticsAnalysts believe HealthCare.gov has focused spending on Instagram.
May 28, 2021
COVID-19 Pushes Older Workers' Employment Rate DownThe employment rate chart is part of the government's new 2020 Profile of Older Americans.
May 26, 2021
Use Technology to Stay in Touch With Clients Throughout the Year: Idea FileMichael Jans, an agency marketing strategist, says some agents could still do more to reach out.
April 27, 2021
HealthCare.gov Ties Marketing Push to Black American Week of ActionOfficials estimate that 66% of Black uninsured adults have access to a zero-premium major medical plan.
April 22, 2021
State Regulators Want Insurers to Keep Tabs on Vendors: NAIC WatchersLocke Lorde lawyers say regulators also want insurers to cooperate with efforts related to concerns about discrimination.
April 15, 2021
Lead Quality and Compliance in InsuranceOne question is whether a lead is real. Another is whether contacting the consumer is safe.