Marketing and Lead Generation

Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.

HealthCare.gov Still Has $46M in Ad Money: Pathmatics

June 07, 2021

HealthCare.gov Still Has $46M in Ad Money: Pathmatics
Illinois Mutual Brings Back Photo Contest

June 03, 2021

Illinois Mutual Brings Back Photo Contest
COVID-19 Pushes Older Workers' Employment Rate Down

May 28, 2021

COVID-19 Pushes Older Workers' Employment Rate Down
Use Technology to Stay in Touch With Clients Throughout the Year: Idea File

May 26, 2021

Use Technology to Stay in Touch With Clients Throughout the Year: Idea File
HealthCare.gov Ties Marketing Push to Black American Week of Action

April 27, 2021

HealthCare.gov Ties Marketing Push to Black American Week of Action
State Regulators Want Insurers to Keep Tabs on Vendors: NAIC Watchers

April 22, 2021

State Regulators Want Insurers to Keep Tabs on Vendors: NAIC Watchers
Lead Quality and Compliance in Insurance

April 15, 2021

Lead Quality and Compliance in Insurance