Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Know Your Sales Funnel
By Matt EssickA marketer makes the case that the path to better results starts with better analytics.
September 17, 2021
5 Ways Kindness Can Boost SalesSome take a dog-eat-dog approach. You could give the dog a biscuit.
September 10, 2021
In the Hands of Every AmericanThe ACLI's president says Life Insurance Awareness Month is about empowering consumers.
September 09, 2021
Protective Life Corp. RebrandsThe company wants to tell people it will stand by their side.
September 07, 2021
3 Key Sales Learnings from the Virtual WorldThis is the month to make customers aware of life insurance, and to help them get covered.
September 01, 2021
This Life Insurance Awareness Month Is DifferentIda, COVID-19 and the 20th anniversary of the Sept. 11 attacks are all showing why personal protection insurance matters.
August 31, 2021
4 Things to Tell Clients About Life InsuranceLife Insurance Awareness Month starts tomorrow. Time to get your megaphone out.