Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
NAFA Brings Industry Groups Together for Annuity Awareness
By Allison BellBoth Finseca and NAIFA are on the list of supporting organizations.
May 11, 2022
Let Us Police Bad Medicare Advantage Plan Marketing: States to CongressToday, federal law limits states to regulating solvency and licensing.
May 10, 2022
The View from HealthCare.com: Jeff SmedsrudA master health insurance marketer makes sense of what's out there.
May 02, 2022
Test How Angry That Retirement Planning Client Really IsHere are seven fury-gauging questions, based on new survey data.
April 29, 2022
New Medicare Plan Regs Add Third-Party Marketing RulesFirms involved in lead generation, marketing sales and enrollment will all be TPMOs.
April 29, 2022
Talk with Accountants About Life Settlements NowThey know about events and changes that could lead to policy sales.
April 25, 2022
Life Insurance Helps People Feel Safe: SurveyLIMRA and other groups are calling for a "great reset" at the this year's Life Insurance Conference.