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Bryan Hunsaker. (Photo: Integrity Marketing)

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Bryan Hunsaker to Lead Integrity Marketing Contact Centers: Executive Changes

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What You Need to Know

  • Zing Health has a new president.
  • Applied Policy has added a 12-year Centers for Medicare and Medicaid Services.
  • The new Afficiency CFO was once a principal at Apollo Global Management.

Integrity Marketing Group has picked Bryan Hunsaker, the CEO of an insurance agency it acquired, to become the president of its Integrity Contact Centers unit.

Hunsaker will oversee about 3,000 contact center agents. The agents handle 10 million customer interactions per year.

Hunsaker has been the CEO of Unified Health, a Medicare plan agency based in Sunrise, Florida, since 2017. Integrity Marketing, a Dallas-based life, health and annuity distributor that has been using private equity cash to make many acquisitions, bought Unified Health in June 2021.

Hunsaker has a bachelor’s degree from Brigham Young University and a master’s degree in business from the University of Utah.


Chicago-based health insurer Zing Health has picked Andrew Clifton to be its president as it continues expanding.

Clifton previously was president of Advise Insurance, a Medicare plan broker.

Before that, he spent nine years in health insurance and health care, at Cigna-HealthSpring, KPMG’s health insurance consulting practice, and Centene.

He has a bachelor’s degree from St. Louis University and a master’s degree in business from Rice.

Applied Policy

Applied Policy — an Alexandria, Virginia-based health policy and reimbursement consulting firm — has hired Steven Johnson to be its health policy director.

Johnson previously spent 12 years working at the Centers for Medicare and Medicaid Services, including as its director of the division of program alignment and communications. He helped set up the Medicare Shared Savings Program.

He has a bachelor’s degree from Grinnell and a master’s degree in urban policy analysis and management from The New School.


Afficiency — a New York-based life insurance sales technology company — has hired Andrew Lobo to be its chief financial officer.

Lobo previously was the CEO and CFO at Kin Slips, a maker of cannabis-infused strips that go under the tongue. He also has been the chief operating officer and COO at Get Olo, another company in the market for cannabis-infused products.

Before he entered the cannabis-infused products industry, he spent about eight years at private equity firms and other investment firms. From 2017 through 2019, he was a principal at Apollo Global Management.

He has a bachelor’s degree from the University of Richmond. He holds the Certified Public Accountant and Chartered Financial Analyst professional designations.

Versant Health

Versant Health — a Baltimore-based vision plan company owned by Metlife — has named Rachel Pokay assistant vice president of brand activation and market enablement and Hayley Ellington-Buckles chief compliance and privacy officer.

Pokay previously served as director of sustainability communications at MetLife. Before that, she worked in MetLife’s U.S. group benefits business and, earlier, its retail business.

She has a bachelor’s degree from Flagler College.

Ellington-Buckles comes to Versant from Prophetic Advantage Consulting, where she was a principal. Prior to that, he was chief compliance officer and then senior vice president, operations at Versant.

She has a bachelor’s degree from the University of Texas, Arlington, and a law degree from Texas A&M.

Pictured: Bryan Hunsaker. (Photo: Integrity Marketing)


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