What You Need to Know
- You know the names of the folks you follow on TV and radio.
- You probably know the names of some of your local newspaper columnists.
- You can build that kind of name recognition, too.
Recently, a colleague wrote Local Content is Good Business for Your Business for ThinkAdvisor.
The article is well worth the read, and the advice within will change your business. I have personally experienced the benefits he talks about in my financial practice.
As I read Bill’s article, I was reminded of how easily it can be grown.
An idea of one of my mentors, Jim Rohn, talks about in his seminars is how important it is to your health to eat an apple every day.
We all know the saying, “An apple a day keeps the doctor away” and attendees would often ask, “If this is easy to do, why don’t more people do it?” Jim’s response always was? “It’s simple. What’s easy to do is also easy not to do.”
This certainly applies to our financial and professional lives. Last year, my local librarian called me and said, “I’ve been listening to your radio show for several years, and I would love to put a copy of your book in our library.”
I told her I would be happy to give them a copy of “Safe Money Matters – Finding Safe Harbor in a Storm-Filled World” to put in their library, and I honestly didn’t think much about it after that.
Recently, I received a call from a person who requested an appointment with me.
During my first appointment, I asked her what I ask every client: “Do you listen to me on Safe Money Radio?”
She said, “No, I’ve never heard your show.” She said, “I read your book at the local library.” Then it hit me like a ton of bricks: What’s easy to do is also easy not to do o.
I’ve been writing for various local and national publications for many years, authoring two best-selling books. And yet, it had never occurred to me to do something so simple to help grow my business.