Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
Clients Demand More Certifications, So Advisors Seek Them: IMCA
By Emily ZulzThe largest group of CIMA applicants for the first half of 2014 was independent advisors, IMCA CEO Sean Walters and Chairman John Nersesian said.
September 16, 2014
Marketing 2.0: strategies for online lead generationIf youre wondering where to start, try a bit of everything, such as PPC ads through third-party vendors that convert into leads more often than retargeting.
September 16, 2014
25 best business books: 16-20What is your business strategy? In this second part in our series on great business books, blue oceans and team dysfunctions dominate.
September 15, 2014
Term vs. whole life: Why rent if you can afford to own?This four-step, side-by-side comparison will ensure your clients have the right coverage in place.
September 15, 2014
How to hire socially intelligent staffThe movie "Moneyball" offers a valuable tip for managers and agency owners.
September 15, 2014
The simple formula that fixes every sales problemWhen you understand the psychology of the buying decision, your customers will show you exactly how to sell them your product.
September 15, 2014
25 best business books: 21-25The business book list kicks off with managers who break the rules and cubicle dwellers who tread water.
September 14, 2014
Social media from scratch, Part 1: FacebookStill havent gotten around to establishing your social-media presence? Get started today with these basics for breaking into the online world.