Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
How did you knowwhich funds to tap first for your retirement income?
By Senior Market Advisor"I haven't put much thought into that, but I suppose I should."
April 11, 2008
Exchanges, replacements made easierA new tool from Blue Frog Solutions, a technology solutions provider and business processing outsourcing firm, will make it possible for advisors to analyze and evaluate annuity 1035 exchanges and qualified plan replacements more easily. The
April 11, 2008
Tips for prosperous marketingPosition yourself to be a market leader. Prospective customers must have a good reason to do business with you rather than your competition. Set yourself apart by developing your own value proposition. Audit your marketing and sales functions. Pe
April 11, 2008
How to influence your clientsA woman attends her third Tupperware party in one week. She knows she will buy something she doesn't want, but feels obligated to a friend. A prospect agrees to a meeting referred by a friend. He mentions that he already has a financial advisor but
April 11, 2008
Successful client meetingsPreparation - Reassess previous phone calls and understand the most important points that your potential client is going to address during the meeting. Listen to the client - Many insurance professionals are preoccupied about getting their own ag
April 11, 2008
Business growth strategiesMeasure and analyze your current status. Get efficient through technology. Enhance your customer's experience. Cozy up with vendors. Maximize your niche, expand to a new one. Develop new channels. Acquire growth capital. Create a cult
April 11, 2008
In what way does your financial advisor excel the most, and what areas need the most improvement?Robert J., 62Beaver Falls, Pa."I like that our advisor takes me and my wife out to lunch or dinner once a quarter. Then he walks us through a review our current financial situation to make sure we are comfortable and knowledgeable, and will
April 11, 2008
LIMRA: Producers Shy Away From Securities CredentialOver the past 2 years, about one-third of independent insurance producers have given up their Series 6 licenses.Researchers at LIMRA International, Windsor, Conn., have reported ...