Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
The aging workforce
By Staff Writer58%: Percent of employers who report their workplaces have done a limited analysis or none at all of the changing age demographics of their workforces. 59%: Percent of employers who indicated that managing workforce talent is a very important bus
April 11, 2008
Bullet proof your businessQuick sales are not the preferred outcome today with increasing post-investment-stress litigation. The preferred outcome - sales that continue to satisfy clients while building loyalty.We are all participants in the great financial game called Life.
April 11, 2008
Can good meals at seminars make you more attractive?I recently heard a very experienced salesperson say meals make no difference in getting seniors to attend seminars. In fact, the higher-net-worth seniors will come without a meal.Maybe so, but research by psychologist Gregory Razran indicates that a
April 11, 2008
Make the most of your sales letter campaignSend your sales letter to the right people. Personalize your sales letter. Write different versions of your sales letter for different segments of your target market. Include an order form with your sales letter. Don't include fancy graphic
April 11, 2008
Maintain order after a crisisRespond to customers/victims personally and rapidly. Inform your employees, contractors and vendors what is expected of them. Launch your off-site IT recovery before system failures force you to do so. Authorize your financial department to c
April 11, 2008
Government spending$979 billion: Amount the U.S. and state government spent on senior benefits in 2007. $27,289: Average benefit per senior in 2007. 24%: Percent increase in average benefit for seniors from 2000 to 2007. 36.5 million: Number of people in the Un
April 11, 2008
Marketing strategies for a slow economyThink big and audit your time. No matter the size of your business, imagine you are the largest and most successful person in your industry. Spend more time with important tasks such as marketing strategies, improving customer relations, and implem
April 11, 2008
Terri L. GetmanTerri L. Getman, JD, CLU, ChFC, has been named chair of the Estate Planning Professional Interest Section for the Society of Financial Service Professionals. She will be responsible for enhancing the overall value of the Section to FSP members.