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Western & Southern Unit Unveils Ads

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Columbus Life Insurance Company is rolling out an advertising campaign that features the stories of independent insurance agents.

The first 3 ads in the “Real People. Real Relationships.” campaign focus on Kathleen Niew of Oak Brook Ill.; Jim Forbis and Larry Clayton of Memphis, Tenn.; and Royce Ruth of Lincoln, Neb., according to Columbus Life, Cincinnati, a subsidiary of the Western & Southern Financial Group, Cincinnati.

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The ads, which will run in financial services publications, encourage independent producers to put Columbus Life products in their portfolios, Columbus Life says.