Columbus Life Insurance Company is rolling out an advertising campaign that features the stories of independent insurance agents.

The first 3 ads in the “Real People. Real Relationships.” campaign focus on Kathleen Niew of Oak Brook Ill.; Jim Forbis and Larry Clayton of Memphis, Tenn.; and Royce Ruth of Lincoln, Neb., according to Columbus Life, Cincinnati, a subsidiary of the Western & Southern Financial Group, Cincinnati.

The ads, which will run in financial services publications, encourage independent producers to put Columbus Life products in their portfolios, Columbus Life says.