Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
10 tips for delivering solid media interviews
By Ed McCarthy, CFP, RICPAppearing as an informed source in magazine articles, online interviews or even on your local TV news can be a great way to build credibility.
October 01, 2010
More ways to fail at direct mailLast month, we talked about some strategies to absolutely avoid in direct mail. Here are some more not-to-dos.
October 01, 2010
Four tie-dyed and true marketing lessons from The Grateful DeadAuthors and marketers David Meerman Scott and Brian Halligan say today's popular and effective marketing ploys were born on the road with one of the most iconic bands of all time--The Grateful Dead.
October 01, 2010
Get educated on end-of-the-year planningFor most financial professionals, focusing on their business plan is something that usually comes at the end or the beginning of the year.
September 30, 2010
Feds Add Wellness ProgramThe federal government is testing a wellness pilot program on employees at the Office of Personnel Management, the Department of the Interior, and the General Services Administration.
September 30, 2010
Edward Jones to Represent PruEdward D. Jones & Company L.P. has agreed to distribute variable annuities and individual life insurance from Prudential Financial Inc. through its network of 12,000 advisors.
September 30, 2010
Hartford: Weak Economy Hits Older Consumers HardMany consumers ages 60 and older say the Great Recession has forced them to reduce expenses - or their standard of living.
September 30, 2010
Editor's Blog: Enlightened Self-InterestBill Coffin is wondering if a more coordinated approach to the kinds of philanthropic efforts life and health insurers already make might not improve the industry's image.