Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
3 habits of highly effective lead generation
By Daniel WilliamsReferrals are the backbone and foundation of our market. Asking your best clients that believe in you and your company for referrals are a must.
October 01, 2010
The 20/20 referral methodForty-five-year veteran of sales and marketing, speaker and blogger Bruce Etherington says prospecting his top 20 clients has been his most successful method for generating referrals
October 01, 2010
Harness the power of your customers' testimonialsDo you routinely use customer testimonials to enhance your sales presentations and strengthen your marketing material?
October 01, 2010
The 20/20 referral methodForty-five-year veteran of sales and marketing, speaker and blogger Bruce Etherington says prospecting his top 20 clients has been his most successful method for generating referrals
October 01, 2010
Are you for real? Seven characteristics of a real salespersonThere's a lot of talk about how the world of sales has changed.
October 01, 2010
5 Reasons You Don't Have More ReferralsHere are five reasons you may not be seeing the referrals you expect - and advice for setting the record straight.
October 01, 2010
Train your brainNo doubt, there's plenty to know to be an effective producer in life insurance--an industry chock full of changes.