Do you routinely use customer testimonials to enhance your sales presentations and strengthen your marketing material? When it comes to effective marketing and business development, a glowing endorsement from a client is the gold standard. Using testimonials is a great way to build credibility and develop rapport.
In addition, customer endorsements are an effective sales tool when responding to a prospect’s objections. Nothing promotes credibility faster in the mind of a skeptical prospect than a heartfelt and sincerely written testimonial from a trusted third-party source.
There are many ways to request a testimonial from a customer, but as with most things, timing is everything. For example, don’t ask for a testimonial from a customer you’re meeting for the first time because you may appear overly aggressive.