Marketing Technology
Get the latest news and insights about marketing technology used by financial advisors and throughout the financial services industry.
SEC Texting Sweep Hits 12 Muni Advisors
By Melanie WaddellThe advisors agreed to pay more than $1.3 million for failure to preserve off-channel communications.
August 16, 2024
Snappy Kraken Rolls Out New Marketing PlatformThe firm is deepening its commitment to the enterprise segment of the advisor industry, CEO Robert Sofia says.
August 16, 2024
IRS Teams With States and Tax Industry to Fight ScamsThe Coalition Against Scam and Scheme Treats aims to quickly alert the public to new and emerging threats.
August 14, 2024
SEC Slams LPL, Raymond James & 24 Other Firms With $393M in Off-Channel Messaging FinesAmeriprise, Edward Jones and Osaic were also fined for failing to retain messages sent on unauthorized channels, like WhatsApp.
August 13, 2024
LPL Expands Business Support, Tech ServicesBy year-end, the IBD plans to expand its offerings to 20 services from 14.
August 12, 2024
Raymond James Nears $50M SEC Settlement Over Texting IssuesThe broker-dealer is one of several firms caught up in the SEC's off-channel communications sweep.
August 09, 2024
SEC Hits RIA With $430K Marketing Rule FinePacific Financial's hypothetical performance ads were disseminated on its website rather than to an intended audience.
August 08, 2024
Advisors' Biggest Problem With the SEC's Marketing RuleA new survey finds more than a third of firms are unclear on the meaning of one key term.