Marketing Technology
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SEC Chief Defends Texting Crackdown
By Melanie Waddell"Hundreds of people at dozens of firms were blowing right past" off-channel communication rules, Gary Gensler said.
September 20, 2024
8 Views From Advisors and Clients on the Future of Financial PlanningNew FPA and Allianz research looks at how advisors are adapting to meet changing client needs.
September 17, 2024
SEC Texting Sweep Hits 12 Muni AdvisorsThe advisors agreed to pay more than $1.3 million for failure to preserve off-channel communications.
September 09, 2024
SEC Hits 9 Firms in Marketing Rule CrackdownThe RIAs ran ads with untrue or unsubstantiated statements or broke rules around ratings and testimonials, the SEC says.
September 04, 2024
SEC Expands Texting Crackdown to Big Ratings AgenciesMoody's, Fitch and four other firms agreed to pay combined penalties of more than $49 million over off-channel communications.
August 16, 2024
Snappy Kraken Rolls Out New Marketing PlatformThe firm is deepening its commitment to the enterprise segment of the advisor industry, CEO Robert Sofia says.
August 16, 2024
IRS Teams With States and Tax Industry to Fight ScamsThe Coalition Against Scam and Scheme Treats aims to quickly alert the public to new and emerging threats.
August 14, 2024
SEC Slams LPL, Raymond James & 24 Other Firms With $393M in Off-Channel Messaging FinesAmeriprise, Edward Jones and Osaic were also fined for failing to retain messages sent on unauthorized channels, like WhatsApp.








