Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Downs To Lead AAA
By staff WriterThe executive committee of the American Academy of Actuaries has made Mary Downs the group's permanent executive director.
June 25, 2009
A sorry state of affairsGood to see someone stepping up for boomers. After a commencement season filled with pessimistic speakers bemoaning both the state of the country and the...
May 25, 2009
Moving your seminar to the WebPromote with e-mail marketing. Build a database of customers and send them an e-mail before the event to show them -- quickly and easily -- what they can gain by attending.
May 14, 2009
Tell us how you really feel"As a group, we have been self-centered, self-absorbed, self-indulgent and all too often just plain selfish." Ouch. So says Indiana Governor Mitch Daniels at a recent...
May 01, 2009
3 sales funnel myths that will block qualified propectsSheer activity matters Prospecting activity is important, but what really matters is that you feed the right people
April 30, 2009
3 sales funnel myths that will block qualified propectsSheer activity matters Prospecting activity is important, but what really matters is that you feed the right people
March 17, 2009
The top 3 sales funnel mythsHave you heard the term "sales funnel?" I hadn't until recently, when I spoke with Joanne Black, referral selling expert and founder of No More Cold Calling. She explained to me that in an economy like we're dealing with,
March 16, 2009
The top 3 sales funnel mythsHave you heard the term "sales funnel?" I hadn't until recently, when I spoke with Joanne Black, referral selling expert and founder of No More Cold Calling. She explained to me that in an economy like we're dealing with,