Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Getting an edge from lead generation
By Staff WriterAs an advisor you're always looking for that edge on the competition and you can find that through the effective use of lead generation. If you are an advisor already utilizing lead gen, have you asked yourself the question: are the leads you
September 04, 2008
Boomers and brands91%: Percentage of boomers who want more value from a brand when they're considering a switch. $514: Average amount boomers spend per month on...
August 31, 2008
New leads within siteWeb sites aren't just nice places to put your picture and a short biography. They can be lead generators if used correctly. Mark Willaman, president of HRMarketer.com, says a Web site can be a lead-acquisition machine if it is easy to find and
August 31, 2008
Constantly improveKeeping the pipeline full is the surest way to earn a decent living and improve sales numbers from day to day and year to year. It's easy to lose sight of that when things are going well or going poorly, for different reasons. Advisors, even
August 11, 2008
Risk assessment: Bridging the generational divideCSO Online, a Web site and publication for risk assessment and security executives, says that corporations are constantly considering what makes different generations tick when...
August 07, 2008
Catching seniors in your web (site)It's no secret one of the fastest growing demographics these days is adults age 60 and over. For marketers, the question is how to reach them effectively. Will a mix of traditional methods such as print ads or direct marketing be enough to
August 07, 2008
Catching seniors in your web (site)It's no secret one of the fastest growing demographics these days is adults age 60 and over. For marketers, the question is how to reach them effectively. Will a mix of traditional methods such as print ads or direct marketing be enough to
August 04, 2008
Improve your prospect pipelineKeep it clean. Develop a methodology for annotating key actions or tagging each lead as you work it. These annotations function as milestones that segment your prospects. This segmentation becomes key to observing and acting on leading indicato