Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Catching seniors in your web (site)
By Staff WriterIt's no secret one of the fastest growing demographics these days is adults age 60 and over. For marketers, the question is how to reach them effectively. Will a mix of traditional methods such as print ads or direct marketing be enough to
August 04, 2008
Improve your prospect pipelineKeep it clean. Develop a methodology for annotating key actions or tagging each lead as you work it. These annotations function as milestones that segment your prospects. This segmentation becomes key to observing and acting on leading indicato
August 01, 2008
Hot ProspectsAuthor's Note: August 12 is a big day for me. Scribner will publish my new book, Hot Prospects: The Proven Prospecting System to Ramp Up...
July 01, 2008
Much Planning To DoOpen Kenneth Gronbach's website at www.kgcdirect.com and some surprising statistics blast across the top of the page. Every 8 seconds, one of the 78.2 million...
June 15, 2008
Medicare Advantage Growth Faces New HurdlesThe Centers for Medicare & Medicaid Services recently proposed a series of new marketing and sales rules for Medicare Advantage and Prescription Drug plans. The ...
June 11, 2008
End of boomer era in officeUnited Press International brought up an interesting point recently on its Web site. If Barak Obama were to be elected U.S. president come November, then...
June 10, 2008
Court Lets Pension Change Verdict StandThe U.S. Supreme Court has decided not to review AT&T Pension Benefit Plan vs. Call et al.AT&T Corp., San Antonio, Texas, was suing to overturn ...
May 28, 2008
Why it's wise to defy "conventional wisdom"More evidence of the folly of the follow-the-herd mentality. A fascinating read appears in a recent article from the Wall Street Journal about low profile...