Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
How to pick an online lead service
By Staff WriterInsurance agents are like any other salespeople - they want great leads that they can turn into more sales. In the old, purely offline days of 10 years ago, the best customers tended to be the ones who were serious enough to seek out help first, not
March 19, 2008
GenX Savers Say Reality BitesU.S. residents ages 28 to 39 appear to be feeling more financial pressure than U.S. residents ages 19 to 27 are feeling.Researchers at the American ...
February 01, 2008
Who's a Boomer?The term "baby boomer" is used to describe the generation born between 1946 and 1964, but there are in fact sub-groups. Leading Edge boomers, born...
December 15, 2007
Rules of engagementIf you've been selling to seniors for any length of time, you already know that many of them seem to think and act surprisingly like their younger counterparts. The fact is, most mature consumers are being dragged into "old age"
December 14, 2007
Rules of engagementIf you've been selling to seniors for any length of time, you already know that many of them seem to think and act surprisingly like their younger counterparts. The fact is, most mature consumers are being dragged into "old age"
September 01, 2007
Eight Words You Should Never Say to BoomersThe question came right after I presented to several hundred public transportation managers from across the country a half-day seminar on generational marketing. An audience member stood up and said, ?American government has always used
July 12, 2007
PBM Quantifies Effects Of Cost On Generic UseBig differences in co-payments for brand-name drugs and generic drugs lead to noticeable changes in prescription plan members' purchases.Researchers at Express Scripts Inc., St. Louis, ...
June 01, 2007
Be a MentorThe historian David McCullough regaled attendees at Fidelity's Executive Forum last month with stories about the nation's founding fathers and the way their characters were...