Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Taking a direct approach
By Nick HartshornLead generation. No two words strike more of a sickly feeling in the hearts of most senior advisors. That's because a great many of you don't know how to tackle the problem. Certainly, you'd like to drive new leads to your business and believe that
January 31, 2007
Convert leads into clientsIn a different age, alchemists claimed they'd mastered a secret formula that turned base metals into gold. Fast-forward to today. Senior advisors are regularly bombarded with promises to turn sales leads into solid customers. Is it a different form
January 25, 2007
Boomers Feel The SqueezeMembers of the generation born between 1946 and 1964 are worrying about the effects of cuts in government programs and employee benefits.Researchers at a unit ...
January 25, 2007
Boomers Feel The SqueezeMembers of the generation born between 1946 and 1964 are worrying about the effects of cuts in government programs and employee benefits.Researchers at a unit ...
January 01, 2007
Lead generatorsLeads. Advisors must have them to survive. They are the lifeblood of any successful business. Without them, advisors have a couple of choices: Spend more time on the golf course or milk their existing book of business for all it's worth - which
January 01, 2007
All leads are not created equalSonny Waldron likes to talk about leads. In fact, Waldron turns an old sales axiom on its ear. He claims nothing happens until a lead is generated; not, as popular wisdom says, until a sale is made. And Waldron says too many advisors spend too much
December 31, 2006
Lead generatorsLeads. Advisors must have them to survive. They are the lifeblood of any successful business. Without them, advisors have a couple of choices: Spend more time on the golf course or milk their existing book of business for all it's worth - which
December 31, 2006
All leads are not created equalSonny Waldron likes to talk about leads. In fact, Waldron turns an old sales axiom on its ear. He claims nothing happens until a lead is generated; not, as popular wisdom says, until a sale is made. And Waldron says too many advisors spend too much