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The term “baby boomer” is used to describe the generation born between 1946 and 1964, but there are in fact sub-groups. Leading Edge boomers, born between 1946 and 1955, were influenced by the Vietnam War, Beatles, and Woodstock. Those born between 1956 and 1964, dubbed Trailing Edge boomers or Generation Jones (as in “keeping up with the… “), came of age amid assassinations, Solidarity, and heavy metal. Some observers suggest that the youngest Trailing Edgers barely consider themselves boomers at all, but are Generation Xers at heart.

In reality, the boomer cohort spans a vast range of behaviors, values, orientations, and financial needs, from retirement to college planning, caring for parents, and managing inheritances. We need to be careful not to overgeneralize about this huge and diversified group.


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