Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Direct mail tips for your marketing plan
By staff WriterThe most valuable single sheet of paper you can create in marketing is a press release. You should be sending them every month. If you have trouble writing copy, start scribbling and cross out your first sentence - or paragraph. This
October 01, 2008
Getting an edge from lead generationAs an advisor you're always looking for that edge on the competition and you can find that through the effective use of lead generation. If you are an advisor already utilizing lead gen, have you asked yourself the question: are the leads you
September 30, 2008
Getting an edge from lead generationAs an advisor you're always looking for that edge on the competition and you can find that through the effective use of lead generation. If you are an advisor already utilizing lead gen, have you asked yourself the question: are the leads you
September 30, 2008
Finding your centers of influenceQ. I need to increase the number of leads and create a better quality of leads to help my closing ratio and productivity. Can you provide advice to help achieve this? A. A LIMRA survey of successful agents indicated that two of the best ways to
September 04, 2008
Boomers and brands91%: Percentage of boomers who want more value from a brand when they're considering a switch. $514: Average amount boomers spend per month on...
August 31, 2008
New leads within siteWeb sites aren't just nice places to put your picture and a short biography. They can be lead generators if used correctly. Mark Willaman, president of HRMarketer.com, says a Web site can be a lead-acquisition machine if it is easy to find and
August 31, 2008
Constantly improveKeeping the pipeline full is the surest way to earn a decent living and improve sales numbers from day to day and year to year. It's easy to lose sight of that when things are going well or going poorly, for different reasons. Advisors, even
August 11, 2008
Risk assessment: Bridging the generational divideCSO Online, a Web site and publication for risk assessment and security executives, says that corporations are constantly considering what makes different generations tick when...