Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Finding your centers of influence
By Margie BarrieQ. I need to increase the number of leads and create a better quality of leads to help my closing ratio and productivity. Can you provide advice to help achieve this? A. A LIMRA survey of successful agents indicated that two of the best ways to
August 31, 2008
Constantly improveKeeping the pipeline full is the surest way to earn a decent living and improve sales numbers from day to day and year to year. It's easy to lose sight of that when things are going well or going poorly, for different reasons. Advisors, even
August 11, 2008
Risk assessment: Bridging the generational divideCSO Online, a Web site and publication for risk assessment and security executives, says that corporations are constantly considering what makes different generations tick when...
August 07, 2008
Catching seniors in your web (site)It's no secret one of the fastest growing demographics these days is adults age 60 and over. For marketers, the question is how to reach them effectively. Will a mix of traditional methods such as print ads or direct marketing be enough to
August 07, 2008
Catching seniors in your web (site)It's no secret one of the fastest growing demographics these days is adults age 60 and over. For marketers, the question is how to reach them effectively. Will a mix of traditional methods such as print ads or direct marketing be enough to
August 04, 2008
Improve your prospect pipelineKeep it clean. Develop a methodology for annotating key actions or tagging each lead as you work it. These annotations function as milestones that segment your prospects. This segmentation becomes key to observing and acting on leading indicato
August 04, 2008
Improve your prospect pipelineKeep it clean. Develop a methodology for annotating key actions or tagging each lead as you work it. These annotations function as milestones that segment your prospects. This segmentation becomes key to observing and acting on leading indicato
August 01, 2008
Hot ProspectsAuthor's Note: August 12 is a big day for me. Scribner will publish my new book, Hot Prospects: The Proven Prospecting System to Ramp Up...