Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Much Planning To Do
By Mary ScottOpen Kenneth Gronbach's website at www.kgcdirect.com and some surprising statistics blast across the top of the page. Every 8 seconds, one of the 78.2 million...
June 10, 2008
Court Lets Pension Change Verdict StandThe U.S. Supreme Court has decided not to review AT&T Pension Benefit Plan vs. Call et al.AT&T Corp., San Antonio, Texas, was suing to overturn ...
May 28, 2008
Why it's wise to defy "conventional wisdom"More evidence of the folly of the follow-the-herd mentality. A fascinating read appears in a recent article from the Wall Street Journal about low profile...
April 10, 2008
How to pick an online lead serviceInsurance agents are like any other salespeople - they want great leads that they can turn into more sales. In the old, purely offline days of 10 years ago, the best customers tended to be the ones who were serious enough to seek out help first, not
April 09, 2008
How to pick an online lead serviceInsurance agents are like any other salespeople - they want great leads that they can turn into more sales. In the old, purely offline days of 10 years ago, the best customers tended to be the ones who were serious enough to seek out help first, not
March 20, 2008
Lawyer Admits To Helping To Hide Payments To Lead PlaintiffsA lawyer who once organized class-action lawsuits against insurers and other companies has agreed to pay a $10 million fine and accept a sentence of ...
March 19, 2008
GenX Savers Say Reality BitesU.S. residents ages 28 to 39 appear to be feeling more financial pressure than U.S. residents ages 19 to 27 are feeling.Researchers at the American ...
February 01, 2008
Who's a Boomer?The term "baby boomer" is used to describe the generation born between 1946 and 1964, but there are in fact sub-groups. Leading Edge boomers, born...