Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Rules of engagement
By Richard N. TookerIf you've been selling to seniors for any length of time, you already know that many of them seem to think and act surprisingly like their younger counterparts. The fact is, most mature consumers are being dragged into "old age"
July 12, 2007
PBM Quantifies Effects Of Cost On Generic UseBig differences in co-payments for brand-name drugs and generic drugs lead to noticeable changes in prescription plan members' purchases.Researchers at Express Scripts Inc., St. Louis, ...
June 01, 2007
Be a MentorThe historian David McCullough regaled attendees at Fidelity's Executive Forum last month with stories about the nation's founding fathers and the way their characters were...
May 01, 2007
Taking a direct approachLead generation. No two words strike more of a sickly feeling in the hearts of most senior advisors. That's because a great many of you don't know how to tackle the problem. Certainly, you'd like to drive new leads to your business and believe that
April 30, 2007
Taking a direct approachLead generation. No two words strike more of a sickly feeling in the hearts of most senior advisors. That's because a great many of you don't know how to tackle the problem. Certainly, you'd like to drive new leads to your business and believe that
February 01, 2007
Convert leads into clientsIn a different age, alchemists claimed they'd mastered a secret formula that turned base metals into gold. Fast-forward to today. Senior advisors are regularly bombarded with promises to turn sales leads into solid customers. Is it a different form
January 31, 2007
Convert leads into clientsIn a different age, alchemists claimed they'd mastered a secret formula that turned base metals into gold. Fast-forward to today. Senior advisors are regularly bombarded with promises to turn sales leads into solid customers. Is it a different form
January 25, 2007
Boomers Feel The SqueezeMembers of the generation born between 1946 and 1964 are worrying about the effects of cuts in government programs and employee benefits.Researchers at a unit ...