Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Running Your Business > Marketing and Lead Generation

Boomers and brands

Your article was successfully shared with the contacts you provided.
  • 91%: Percentage of boomers who want more value from a brand when they’re considering a switch.
  • $514: Average amount boomers spend per month on their spouse; they spend almost $800 on their children.
  • 26%: Percentage of boomers who say they are not at all brand loyal.

Source: “Generation BUY: A Close Look at the Boomer Consumer,” TV Land