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Boomers and brands

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  • 91%: Percentage of boomers who want more value from a brand when they’re considering a switch.
  • $514: Average amount boomers spend per month on their spouse; they spend almost $800 on their children.
  • 26%: Percentage of boomers who say they are not at all brand loyal.

Source: “Generation BUY: A Close Look at the Boomer Consumer,” TV Land