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Life Health > Running Your Business > Marketing and Lead Generation

Getting an edge from lead generation

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As an advisor you’re always looking for that edge on the competition and you can find that through the effective use of lead generation. If you are an advisor already utilizing lead gen, have you asked yourself the question: are the leads you are generating quality leads?

According to, if you’re not getting quality leads, “you’ll find yourself wasting a great deal of time, and since time is money you need the leads to be of the best quality. Once you get that qualified lead, it’s up to you to be able to do the close and turn that lead into a sale. It also means that you need to act on the leads as soon as you can. If you delay, you reduce your chance of converting that lead into a sale.”

It’s good to be creative with your leads. According to, “you can find ways to create your own life insurance leads such as using your Web site, through email, doing some telephone calling, and even through referrals of existing customers.”

The key is to find a plan and strategy that works for you and to stick to it.


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