Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Top lead generation mistakes
By staff WriterIn a blog post on Eyes on Sales, John Doerr outlines 10 ways you may be misdirecting your marketing dollars when trying to increase your lead generation.
August 01, 2009
Apply a generational lens to financial planningFor financial advisors, the most important designations in American society don't fall along income, racial, religious, education or even gender divides--they're generational.
July 31, 2009
Apply a generational lens to financial planningFor financial advisors, the most important designations in American society don't fall along income, racial, religious, education or even gender divides--they're generational.
June 25, 2009
A sorry state of affairsGood to see someone stepping up for boomers. After a commencement season filled with pessimistic speakers bemoaning both the state of the country and the...
May 25, 2009
Moving your seminar to the WebPromote with e-mail marketing. Build a database of customers and send them an e-mail before the event to show them -- quickly and easily -- what they can gain by attending.
May 14, 2009
Tell us how you really feel"As a group, we have been self-centered, self-absorbed, self-indulgent and all too often just plain selfish." Ouch. So says Indiana Governor Mitch Daniels at a recent...
May 01, 2009
3 sales funnel myths that will block qualified propectsSheer activity matters Prospecting activity is important, but what really matters is that you feed the right people
April 30, 2009
3 sales funnel myths that will block qualified propectsSheer activity matters Prospecting activity is important, but what really matters is that you feed the right people