Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Lead generation: Make your leads count
By Daniel WilliamsAs we wrote in an earlier news item the January issue of Senior Market Advisor magazine will showcase a new annual feature: the "50 Best Ways to Generate Leads."
October 26, 2009
5 Tips for gaining solid leadsHow do you generate quality leads in the face of declining prospects? Here are five sure-fire ways to get you noticed when courting new clients.
October 01, 2009
Did you steal my stapler?Individuals in different generations have trouble relating to one another. Is this news? It is if interferes in the workplace. Differences in communication style and attitudes...
October 01, 2009
Tweets ExplainedFor some months, I've been taking a close look at the social networking sites to learn enough to advise my clients how to control...
September 30, 2009
Using surveys to generate LTCI referralsI need to generate more referrals but feel uncomfortable asking for them. Can you suggest a method to encourage my clients to provide them?
September 01, 2009
Quantity versus qualityThe age-old debate: Is one truly more important than the other? For sales professionals, the answer is unequivocally NO! Quantity AND quality are both important if you want to succeed.
September 01, 2009
Top lead generation mistakesIn a blog post on Eyes on Sales, John Doerr outlines 10 ways you may be misdirecting your marketing dollars when trying to increase your lead generation.
September 01, 2009
Prospecting for 'Hots'There are three foundation stones necessary to sustain any serious effort to add new clients. Ignore one of them, and your efforts will fail, sooner...