Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Make 2011 your best year ever as an advisor
By Van Mueller2011 will be our greatest year ever. Americans desperately need our ideas and insight. Our products are the best they have ever been. Here are some ideas
December 20, 2010
Leads 360: Insurers Irk Web UsersThe majority of insurers included in a recent study did a poor job of responding to online inquiries.
December 13, 2010
Curtis Huntington to Take Charge at Actuarial Discipline BoardCurtis Huntington will be the next chairperson of the Actuarial Board for Counseling and Discipline.
November 12, 2010
Webinars: Do you know your close ratio?If you host webinars, do you track the ratios of your prospects to presentations to proposals to closes? These simple ratios can offer tremendous insights into the health of your sales and marketing engine.
November 02, 2010
3 more habits of highly effective lead generationAccording to our annual Advisor's Survey, the number one thing that keeps you up at night is lead generation. In the January issue of Senior Market Advisor, we will be revealing the 50 best ways to generate leads.
October 21, 2010
MetLife: Members of Sandwich Generation Seek HelpWorkers in the "Sandwich Generation" are far more likely than other working parents to seek advice from others about personal finances.
October 01, 2010
3 habits of highly effective lead generationReferrals are the backbone and foundation of our market. Asking your best clients that believe in you and your company for referrals are a must.
October 01, 2010
3 habits of highly effective lead generationReferrals are the backbone and foundation of our market. Asking your best clients that believe in you and your company for referrals are a must.