Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Referrals: How to bypass the gatekeeper
By Joanne BlackMy goal is to change your business development, prospecting and lead-generation strategies to referral selling; to change the way you sell and succeed. Get past the gatekeeper. And close more business in less time.
May 16, 2011
House GOP Members Issue Second Round of Fannie, Freddie ReformRepublican members of the House Financial Services Committee introduced Friday seven bills as the second round of legislation to reform government-sponsored enterprises (GSEs) Fannie Mae and Freddie Mac.
May 12, 2011
Lead generation trends: Using attraction marketingTo generate leads to build a solid customer base for your business, you don't have to blow your entire marketing budget. You just need to go where your clients are and offer them something of value.
May 11, 2011
Lead generation trends: Using attraction marketingTo generate leads to build a solid customer base for your business, you don't have to blow your entire marketing budget. You just need to go where your clients are and offer them something of value.
April 26, 2011
Advisor alert: Becoming an 'Inner Winner' in your sales careerDo any of you think of your advisory careers in terms of a sporting event? Sales guru Jack Singer certainly does and provides sports psychology tips that can help "skyrocket your sales performance."
April 25, 2011
6 ways to butcher a sales callMany salespeople fail to consider the impact of that first phone call to a new prospect. If you don't ace that first call, you won't get the opportunity to move forward and increase your sales.
April 02, 2011
Advisor tip: How bad leads crash good reputationsReputation is as delicate as a butterfly's wings. A small event distantly related to your business can have a huge impact on your reputation.
April 02, 2011
Advisor tip: How bad leads crash good reputationsReputation is as delicate as a butterfly's wings. A small event distantly related to your business can have a huge impact on your reputation.