Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Bridging the generation gap
By Chelsey EmmelhainzMarketing to prospective clients is tricky business, especially when pursuing clients of a different generation.
December 21, 2009
The Evolution of Automated Underwriting Software Systems1st Generation: These are black box systems which were probably enforced/encouraged on an insurer's underwriting team to ensure consistency as well as a bare minimum standard of underwriting decision making.
December 20, 2009
The Evolution of Automated Underwriting Software Systems1st Generation: These are black box systems which were probably enforced/encouraged on an insurer's underwriting team to ensure consistency as well as a bare minimum standard of underwriting decision making.
December 09, 2009
Five reasons lead generation companies can helpUsing an outside company to do lead generation work is one thing that can free you up to do what you do best--sell.
December 09, 2009
Five reasons lead generation companies can helpUsing an outside company to do lead generation work is one thing that can free you up to do what you do best--sell.
December 01, 2009
More Tweets ExplainedAs I mentioned in my last column, I have begun tweeting. I did it in part because I like it, but more so, I...
November 19, 2009
Marketing: Bridging the generation gapMarketing to prospective clients is tricky business, especially when pursuing clients of a different generation. For the senior market, this means understanding what makes them tick and applying that knowledge to your sales plan.
November 19, 2009
Marketing: Bridging the generation gapMarketing to prospective clients is tricky business, especially when pursuing clients of a different generation. For the senior market, this means understanding what makes them tick and applying that knowledge to your sales plan.