Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
They Changed Their Minds
By Sandy SchusselA sales coach reveals the secret to making sales decisions stick.
January 26, 2023
Some Life Insurance Producers Might Need Planners: SurveyAgent and producer enthusiasm for planning tools is soft.
January 26, 2023
FINRA Asks Members to Check RILA DisclosuresExaminers will also review marketing to customers who already own variable annuities.
January 17, 2023
MetLife Renews Ties to Snoopy, for Pet InsuranceMetLife has been in the worksite pet insurance market since 2020.
January 17, 2023
The 10 Most Popular Annuity Videos on YouTube: 2022One of these attracted more than 200,000 views in less than two months.
January 17, 2023
The Millennial Generation and the Changing of the Life Insurance Industry.Are millennials different? A longtime marketer weighs in.
January 12, 2023
How to Walk the Social Media Tightrope: Doug WilberThe CEO of a digital communications firm talks about the balance between being authentic and remembering the firm brand.
January 11, 2023
Will Secure 2.0 Increase Long-Term Care Insurance Sales?One provision in the law will allow people to tap individual retirement accounts or 401(k) plans to pay for LTCI coverage.