Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Bankers Life and CNO Raise $407K for Alzheimer's Association
By Allison BellAgents and employees have seen what dementia does, CNO's Scott Goldberg says.
August 01, 2023
Nationwide Maps Consumers' Long-Term Care Insurance ConfusionMany consumers who claim to have LTCI coverage confused it with health or disability insurance.
July 27, 2023
8 Local Influencers You Need to KnowKnowing the right people means your name could be at the top of the list when an individual asks for advisor referrals.
July 18, 2023
Offering Multiple Product Versions May Discriminate, N.Y. Official WarnsAdrienne Harris, the state's superintendent, said insurers have to make their product menus fair.
July 13, 2023
MassMutual Adds an Annuity Cushion for the AnxiousThe company put a Cboe Vest buffer fund on the investment options menu.
July 11, 2023
Want More Business? Be the Red CrayonA sales coach has a marketing lesson based on what you learned in kindergarten.
June 27, 2023
Some Gen Z Retirement Planning Prospects Are OptimistsIn a survey, 40% of them said they expected to live to 100.