Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Millennials and Gen Z Are Buying Insurance
By Ronora StrykerSome have canceled coverage recently, but more want to buy policies soon.
May 30, 2023
Americans With Annuities Want More Annuities: SurveyACLI President Susan Neely says the products fit with what concerns savers now.
May 30, 2023
5 Conversations to Have With Asian American Pacific Islander ClientsMultigenerational households and businesses are common among AAPI families.
May 30, 2023
How Employee Benefits Will Shift in the Next 3 YearsWhat clients get at the office is changing.
May 22, 2023
Use Disability Insurance Awareness Month to EducateA longtime agent says clients need advice about how to protect their most valuable asset.
May 19, 2023
7 Reasons to Sell Disability InsuranceAn insurance marketing veteran thinks your clients need a safety net.
May 18, 2023
A Generation Rolls Its Eyes at RetirementNorthwestern Mutual found that many are resigned to being unprepared.
May 18, 2023
Does Your Retirement Planning Client Need an Endowment?A former issuer CEO says what's good for Harvard should work for retirees, too.