Bankers Life and CNO Raise $407K for Alzheimer's Association

Bankers Life and its parent, CNO Financial, raised $407,000 for the Alzheimer’s Association with this year’s Forget Me Not Days fundraising campaign, CNO announced earlier this week.

The top campaign team, based in Fairfield, Connecticut, raised $42,901, according to the association.

Scott Goldberg, president of CNO’s consumer division and a member of the Alzheimer’s Association’s Illinois chapter board, said the company hopes it can contribute to efforts to eliminate Alzheimer’s disease and other forms of dementia.

“We have seen firsthand the impact of Alzheimer’s disease on our families, our friends and our customers,” Goldberg said.

What It Means

Financial Services companies are still out there trying to fight one of the biggest threats to clients’ finances.

Dementia led to $345 billion in health care, long-term care and hospice spending in 2022, and it left spouses, adult children and other informal caregivers to provide unpaid care with a value of about $339 billion, according to the Alzheimer’s Association.

The Campaign

The Forget Me Not fundraising campaign has raised a total of $7.5 million for the Alzheimer’s Association since it started in 2003.

Originally, campaign participants raised money by standing on street corners and handing out forget-me-not seeds to passersby who donated to the campaign.

The participants later added other types of fundraisers, and they began making heavy use of virtual strategies in 2020, as a result of the social distancing restrictions from the COVID-19 pandemic.

This year’s campaign included golf tournaments, Facebook fundraisers and other events.

The campaign raised $426,000 in 2022.