Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Don't Punish 60 Million Medicare Beneficiaries Because of Joe Namath
By Chris OrestisProposed changes would harm consumers by creating confusion, frustration and delays during the enrollment process.
April 03, 2023
American College CEO to Lead Talk on Financial EducationThe panel will be part of a three-day diversity, equity and inclusion conference that started Sunday.
March 30, 2023
New York Life to Team With YankeesThe marketing effort will include agents from the insurer's Target and Cultural Markets program,
March 20, 2023
CFP Board Launches New Awareness CampaignThe $12 million "It's Gotta Be a CFP" campaign targets financial decision makers aged 35 to 64.
March 15, 2023
Make Sure Everyone Understands Life Insurance: Jomil GuerreroNew York Life's new chief diversity officer says one way to serve diverse markets is to explain how the coverage works.
March 03, 2023
How to Attract the Best, Most Overlooked ClientsThese prospects account for more than half of personal wealth.
February 28, 2023
Lifelong Relationships Make a DifferenceA retirement services executive makes a plea for reaching out to young workers.
February 28, 2023
The 12 U.S. House Districts With the Most Boomer Long-Term Care NeedAbout 5.4 million Americans ages 65 through 74 have trouble living on their own.