Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
How Advisors Can Use UX to Delight Clients
By Charles RowlanUser experience is a term most commonly applied to website design, but its applications extend much further.
September 12, 2022
Insurers Must Reach Millennials and Gen Zers. Here's HowA product designer looks at ways to close young Americans' life protection gap.
September 08, 2022
Northwestern Mutual Launches 'The Great Realization' Marketing CampaignAn executive says the pandemic has moved people to "live right now."
September 02, 2022
Life Insurance Awareness Month Arrives Amid COVID-19 LullOrganizers hope Roselyn Sánchez, the 2022 spokesperson, will appeal to Hispanic consumers.
August 23, 2022
Georgetown Team Posts Retirement Planning GuideAdvisors could use the questions in the guide to get conversations started with clients.
August 23, 2022
Faisa Stafford Steps Down From Life Happens CEO PostJohn Flatley is the outreach campaign organizer's interim CEO.
August 22, 2022
Help Retirement Plan Sponsors Measure and PlanFrom August through November, advisors can seize this opportunity to build relationships in the institutional market.
August 19, 2022
Better Service Means Better Retirement Security: Mutual of America's Brian SeverinThe Mutual of America marketing executive wants to help workers understand the importance of compound interest.