Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
How Secure 2.0 Can Expand Your Market
By Lloyd LoftonWondering what it's all about? Here's a primer.
February 09, 2023
Create Your Own WhaleA client relationship expert looks at how to find referrals outside your pond.
February 06, 2023
They Changed Their MindsA sales coach reveals the secret to making sales decisions stick.
February 01, 2023
Life Happens Brings Back the 'Insure Your Love' CampaignThe nonprofit group harnesses the power of Valentine's Day by classifying life insurance as love insurance.
January 30, 2023
Whose Life Expectancy Views Drive Annuity Sales?Economists found that their estimates correlated more with contract ownership than consumers' ideas did.
January 26, 2023
Some Life Insurance Producers Might Need Planners: SurveyAgent and producer enthusiasm for planning tools is soft.
January 26, 2023
FINRA Asks Members to Check RILA DisclosuresExaminers will also review marketing to customers who already own variable annuities.
January 17, 2023
MetLife Renews Ties to Snoopy, for Pet InsuranceMetLife has been in the worksite pet insurance market since 2020.