Honor a Loved One for Life Insurance Awareness Month

News September 01, 2023 at 01:02 PM
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Life Happens wants to help people think about death by asking them to honor loved ones who have died.

The nonprofit, Washington-based insurance education group has set up a memory wall website to support this year's Life Insurance Awareness Month campaign, which starts today.

Clients, advisors and others can use the site to post tributes.

The new awareness month campaign is the 20th Life Happens has organized. Group leaders hope the new campaign will promote life insurance and send the message that life insurance is affordable and easy to get for most.

What It Means

Your client could die sooner than expected. The insurers and distributors that back Life Happens would like your client to be prepared for that.

Single Parents

Single parents will be a focus of the 2023 Life Insurance Awareness Month campaign this year.

Life Happens is working with social media influencers who can reach those parents.

One, Michael Allio, is a widower who has appeared in "Bachelor in Paradise" and "The Bachelorette." His wife died in 2019, two years after she learned she had breast cancer.

Allio will host a Life Insurance Awareness Month discussion on Instagram Live at noon Eastern Time on Sept. 20.

Life Happens also organized an online survey of about 2,000 parents. Some were the sole source of financial support for their children. Only 52% of the parents who were the sole source of support for their children had life insurance.

Barbara Pietrangelo, Life Happens' chair, noted that Life Insurance Awareness Month shows how life insurance matters for all Americans, but that many single parents face pressing financial concerns.

"We hope this year's LIAM efforts will provide single parents with peace of mind," she said.

Other Awareness Month Happenings

Life Happens offers three tiers of sponsorship, ranging from a free tier, which can give financial professionals access to some themed content, to a premium tier, which offers access to flyers, brochures and videos.

A new Life Happens 20 Years, 20 Moments calendar suggests awareness activities for every working day of September.

New Horizons, a field marketing organization, sent agents a list of 12 ideas for making the most of life insurance awareness month. One is to boost the power of Life Happens' social media assets by adding a story about an agent's own encounters with life insurance, or with what happened when loved ones who had no life insurance died.

Barbara Pietrangelo. Credit: Life Happens

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