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September 01, 2023 at 01:02 PM
Life Happens wants to help people think about death by asking them to honor loved ones who have died.
The nonprofit, Washington-based insurance education group has set up a memory wall website to support this year’s Life Insurance Awareness Month campaign, which starts today.
Clients, advisors and others can use the site to post tributes.
The new awareness month campaign is the 20th Life Happens has organized. Group leaders hope the new campaign will promote life insurance and send the message that life insurance is affordable and easy to get for most.
What It Means
Your client could die sooner than expected. The insurers and distributors that back Life Happens would like your client to be prepared for that.
Single Parents
Single parents will be a focus of the 2023 Life Insurance Awareness Month campaign this year.
Life Happens is working with social media influencers who can reach those parents.
One, Michael Allio, is a widower who has appeared in “Bachelor in Paradise” and “The Bachelorette.” His wife died in 2019, two years after she learned she had breast cancer.
