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Life Health > Running Your Business > Marketing and Lead Generation

Even the Ultra-Wealthy Have Holes in Their Safety Nets

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What You Need to Know

  • Clients with new money may have new gaps in insurance coverage.
  • Some moderately wealthy clients drift into a planning dead zone.
  • Conversations about life insurance tend to be tougher than conversations about boat insurance.

Peter Kaplan believes that clients with $50 million or more in net worth need regular insurance and annuity checkups just as much as any other clients do.

Integrated Partners, an LPL Financial affiliate that advises on $15 billion in client assets, recently hired Kaplan to set up and run an insurance division, to ensure that planners regularly look at clients’ insurance tonsils.

Too often, “planners avoid insurance because the process of implementing insurance is painful,” Kaplan said in an email interview.

He said that prudent planners need to get over their fear and look into insurance files.

“Any planner unwilling to do so, in my opinion, is not exercising their fiduciary responsibilities,” Kaplan said.

What it means: Clients with big money may have big planning and protection gaps.

Insurance review basics: Integrated Partners planners conduct general financial reviews for each client at least once a year that include insurance and annuity reviews.

The annual reviews focus on coverage adequacy checks.

Planners also conduct full insurance reviews every three to five years, or when a client’s circumstances have changed.

Kaplan recommends that a full life, health and annuity review include:

  • A look at the client’s planning objectives.
  • Assessments of coverage adequacy, performance and sustainability.
  • Verification that each policy lists the right owner, payer and beneficiaries.
  • Identification of cost-saving opportunities.
  • Recommendations for changes in health or lifestyle that could improve clients’ healthy life expectancy.

Holes: Clients with generational wealth often have great insurance arrangements — that’s why they inherited their wealth.

When clients have moved into the ultra-high-net-worth category, “insurance implemented in the early stages of their wealth creation cycle is often incorrectly titled, insufficient in amount, or of the incorrect product type for their current wealth and needs,” Kaplan said.

Kaplan also wants planners to look hard at the insurance arrangements of clients with between $20 million and $50 million in net worth.

High-end wealth advisors quickly spot and court UHNW clients, and many offer great options for mass affluent clients.

In some cases, Kaplan said, ordinary high-net-worth clients end up in a planning dead zone, without attracting the attention of advisors with the tools to meet their needs.

Self-insuring property: Kaplan finds that conversations with clients about property insurance needs tend to be simple.

“I have worked with many ultra-high-net-worth families and have not yet seen a case where they are not using property and casualty insurance to insure their real estate, aircraft, art, boats, and business,” he said.

Life, health and annuities: For Kaplan, conversations with planners and UHNW clients about life insurance, annuities and long-term care insurance can be challenging.

“For families like this, insurance is no longer about income protection or legacy creation,” Kaplan said. “It’s about intergenerational wealth transfer, philanthropic endeavors and wealth preservation.”

Overcoming skepticism: Kaplan encourages planners to offer clients a broad range of annuity and coverage options.

“The decision to implement insurance is a personal one,” Kaplan said. “I sometimes see planners view the client’s decision through their own eyes rather than presenting all solutions.”

One way to avoid letting personal biases interfere with recommendations is to use software that can show how a range of options might work, Kaplan said.

Credit: Adobe Stock


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