Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
Small Insurers Seek Better Reserving Rule Fit
By Jim ConnollyActuaries are looking for ways to tailor the new "principles-based approach" to their art to suit the Davids of the insurance industry as well as ...
October 01, 2006
Stand up and stand outThe ability to be both efficient and effective weighs heavily on the success of your practice. Think about how effective your seminars are these days. I bet they are not nearly as effective as there were five years ago. How much did it cost you to
October 01, 2006
Get interviewed as a financial expertImagine what they're faced with when it comes to investing their hard-earned money. They see the advertisements for all the financial companies. They have their accountant and attorney trying to steer them in the right direction. Their friends chime
October 01, 2006
Who holds you accountable?When Geoff Horn became a financial advisor 20 years ago, he thought he'd be running the business. He never dreamed the business would be running him. Horn's practice generated close to $500,000 a year in revenue, but he'd been at that level for five
October 01, 2006
It's all about the messageBut too often, companies focus on the look of a piece, neglecting that all-important message. I am amazed at the effort companies put into the aesthetics of a brochure or Web site and then completely overlook the message. I talked to Janalee Card
October 01, 2006
Pay attention to your attentionKnowing the answers to these questions could impact your sales success more than you can imagine, not only for today but for the rest of your career. In my last column, I shared with you how you could "be in the zone anytime you want" and "double
October 01, 2006
2006 Readers' Choice AwardsIn a first for Senior Market Advisor, we handed the reins over to our readers and asked for your choices in 13 categories. More than 300 of you voted, we tallied those votes and we present the top vote getters here. Allianz dominated the proceedings
October 01, 2006
Kick your marketing strategies up a notchLike every aspect of a successful business, marketing plans need to be re-evaluated and re-invigorated on a regular basis. If your promotional efforts haven't been delivering the results they once did, perhaps it's time to give the plan a shot in