Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
Make your Web site a marketing hub
By Staff WriterDesign a Web site that is clear, concise and complete. Focus on solid, in-depth content and create a site that's easy to navigate. Use headlines on your Web pages that promise benefits. Don't just put "Services" on your services
July 07, 2008
Berkshire Revises Disability ProgramsGuardian Life Insurance Company of America has introduced 2 changes at its individual disability insurance business.Berkshire Life Insurance Company of America, Pittsfield, Mass., the disability ...
July 07, 2008
Hancock Updates 529 Marketing ToolsA financial services company has reformatted publications that can help financial services professionals explain college savings plan options.John Hancock Freedom 529, Boston, a unit of ...
July 06, 2008
How To Transform Wealthy Friends Into ClientsHow do advisors ask for business from people who are new friends or acquaintances along with old established friends?Bryce Sanders, president of Perceptive Business Solutions ...
July 06, 2008
Moving From Commissions To Fees In Employee BenefitsDo you want to move from a traditional brokerage structure into a "revolutionary and completely out of the box" business model?Mark J. Hanna says he ...
July 03, 2008
Surviving an economic downturnWhen the market takes a downturn, reaching out to your target market using effective relationship-building strategies will help you weather the storm. When the economy turns around, this investment in relationships will place you in an enviable
July 02, 2008
Insurers Continue Database Project FightTrade groups are continuing to battle a market conduct data collection project as the National Association of Insurance Commissioners gives the project more attention.Members of ...
July 02, 2008
Mo. Department Blocks Attorney GeneralMissouri insurance regulators say they think they are better positioned than the state's attorney general to help the customers of a troubled funeral insurer.The Missouri ...