Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
You gotta shout if you want to be heard!
By Senior Market AdvisorSales & Marketing Strategies
July 01, 2009
Sit up straight and pay attentionSeveral years ago, I read a fascinating article about a body language experiment that was conduced by a group of marketing students attending a major university.
July 01, 2009
Improving postcard glance readership (part 2)In part one of this article, we discussed creating a great headline to drive readers into reading the rest of the text.
July 01, 2009
Never make a cold call again ... make it HOT!A sales call is either cold or hot. Fortunately, there is a way to make nothing but hot sales calls, with a fantastic rate of return.
July 01, 2009
Preventing the complaints from hell (part 1)Ah, complaints! Years ago, clients might file complaints with a state or federal regulator.
July 01, 2009
The lead program for every agent making clients come to you with ClientMakerSales & Marketing Strategies
July 01, 2009
Becoming a disciplined advisorOne of the traits of a successful producer is discipline.
July 01, 2009
Liddy: AIG StabilizingThe finances of American International Group Inc. are "far more stable" than they were a few months ago, according to the company's top executive.