Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
10 ways you could be killing your online marketing
By Staff WriterOnline marketing is an easy and inexpensive way to build your business, but there are some things to keep in mind. Keith Webb outlines 10 missteps that could be your downfall.
November 01, 2009
How did you come to know your current financial advisor?How did you come to know your current financial advisor?
November 01, 2009
Commit to building your referral businessReferrals are always terrific, but they mean even more in a down economy.
November 01, 2009
Bridging with seminar attendeesAnother way of bridging is with seminar attendees. When participants book an appointment at the seminar, you have a presold prospect.
November 01, 2009
Gain new clients in a volatile market (part 2)Be armed with at least three solid stories of your clients who weathered bad or volatile markets in the past and came out ahead using your advice.
November 01, 2009
The new wave of advisorsThere's a new generation of advisors who are sweeping through the industry.
November 01, 2009
10 for '10: Sales tactics that work in today's worldThe meltdown happened. Then came the aftermath--investors in retrenchment mode, advisors doing damage control, everyone licking their wounds.
November 01, 2009
Bringing In New Clients From ReferralsImagine that you're the prospect and the advisor tells you this: "Mr. Client, I'm compensated in two ways.