Running Your Business
Insights on how to run an insurance agency, along with coverage of agency management and agency technology news.
Selling to women, part 1: It's not an 'Oprah' episode
By Maria WoodWhen it comes to selling financial products to women, it's all about building a relationship and getting to know what's important to your potential customer.
May 31, 2011
100 best sales & marketing ideas ever!Our annual 100 Best list is 100 percent reader-generated and offers insight into what's working for working advisors today.
May 30, 2011
5 more ways to boost your website's marketing valueAre you getting the results you want from your website? Here are five more ideas to boost the marketing value of your site through higher traffic, better search engine rankings and more effective engagement with your customers and prospects.
May 29, 2011
Back to basics: Why should advisors use social media?Navigating the social media labyrinth can be a daunting task, but with the right education and tools, social media can offer turnkey solutions that will open doors for you and your business.
May 28, 2011
Advisors: Stop making 'house calls'If a client or prospect isn't willing to come to your office, find out why and develop a solution. Below are two common excuses advisors hear and solutions that avoid having you travel around town to meet clients and prospects.
May 27, 2011
The Mystery of the Financial OstrichFederal financial services regulators are still not sure what kinds of educational programs can help consumers improve their financial well-being, a top official says.
May 27, 2011
New Jersey Opens Captive ProgramThe New Jersey Department of Banking and Insurance has started taking applications from companies that want to form captive insurers in New Jersey or move existing captives to the Garden State.
May 27, 2011
Social media tip: Don't get tangled in the webDon't get me wrong: I like social media with the best of them, appreciate its power and reach and can certainly see how and why it should play an important and integral role in an organization's marketing and sales endeavors.