Marketing Technology
Get the latest news and insights about marketing technology used by financial advisors and throughout the financial services industry.
Delivering Online Consumer Satisfaction
By Scott Stevens, Thomas GebhartByA 38-year-old marketing consultant just bought a book and some music CDs at a popular online retail site. Taking less than 10 minutes to search ...
September 20, 2001
Did Technology Fail Us In The Terrorist Attacks?Did Technology Fail Us In The Terrorist Attacks?On a bright, picture perfect late summer morning, I popped the moon roof on my Celica, clicked on ...
September 10, 2001
Big Banks Not So Web-SavvyNU Online News Service, Sept. 10, 4:05 p.m. -- Unisys Corp., Blue Bell, Pa., says many banks are doing a terrible job at using ...
September 09, 2001
Mais Oui, Customers Want Web Sites To Speak Their LanguageMais Oui, Customers Want Web Sites To Speak Their LanguageByWe live in a multicultural and multilingual world, and even in the United States it is ...
September 06, 2001
FleetBoston Unit Using EBenX Benefits SoftwareNU Online News Service, Sept. 6, 11:24 a.m. -- Summit Insurance Advisors, Cranford, N.J., has agreed to use Web technology from eBenX Inc., Minneapolis, ...
September 05, 2001
SAFECO Hires Accenture ConsultantNU Online News Service, Sept. 5, 3:44 p.m. -- SAFECO Corp., Seattle, a multiline insurer, has named Yom Senegor chief information officer.Senegor previously ran ...
August 24, 2001
California Dental Insurer Agrees To Market BeneTrac SystemNU Online News Service, Aug. 24, 4:45 p.m. -- Premier Access Insurance Company, Sacramento, Calif., a midsize group dental insurer, has decided to market ...
August 12, 2001
No Paper In Your Agency's Future? Don't Bet On It!No Paper In Your Agency's Future? Dont Bet On It!Agents have been hearing for years the promise that their agencies will be paperless. One agency ...